AI4B · AI for Business 
Miami/Fort Lauderdale Area

- Developed an online strategy course so C-level can incorporate AI into their strategies 
- Training workshops for C-level executives on Digital transformation, AI Strategy, and future scenario planning
- Advise companies on how to harness the power of AI, and leverage digital strategies to become data-driven and monetize both digital and data at a whole new scale
- Expert on advanced data analytics and human behavior analysis to create company-changing killer insights 
- Speaker and moderator on topics related to AI, data, analytics, and emerging technologies
- Professor of AI for Business

• Visiting Professor, Artificial Intelligence for Business

  Universidad Iberoamericana, Ciudad de México

  May 2019 – Present

  Mexico City Area, Mexico

  Teaching the 4th iteration of a global business undergrad course on implications of Artificial Intelligence for Business (AI4B)

   

• Digital Content and Monetization Strategist

  Africam Safari

  Oct 2019 – Mar 2020

  Mexico City Area, Mexico

  Helping transform a successful regional theme-park-based revenue model firm into a global digital content entertainment powerhouse.

   

• Analytics Advisor

  HR Ratings / Media Research Center

  May 2019 – Mar 2020

  Mexico City Area, Mexico

   

Xintube.com
Miami/Fort Lauderdale Area

YouTube a once incredible innovation has now become a predatory player keeping a higher-than-normal percentage of revenues generated. Most "platform-type marketplaces" keep typically a much lower part of the revenues and provide a lot more revenue back to the people who do the actual work (Uber, iTunes, etc).

We are creating a new video platform that can provide content creators with an alternative to Youtube and which can pay multiples of what Youtube pays. It is called XINTUBE​. XIN is new in Chinese. We launch in Q3 2020 and are a US-centric, Asian-friendly, and Hispanic-powered Miami-based firm.

Grupo Radio Centro

Jun 2019 – Nov 2019

Mexico City Area, Mexico

• Responsible for multimillion-dollar digital and Artificial Intelligence redesign: RFP, partner selection, and launch of the new state of the art digital and OTT platform for new TV net and the 36 radio stations sites
• Implemented in record time Brightspot CMS, Kaltura Inmobli Online Video Platform and OTT, Salesforce CRM/DMP, Aniview SSP, and advance AI Monetization

Televisa

Jun 2017 – Nov 2018

Mexico City Area, Mexico

• Responsible for data, analytics, and insights for all 18 Televisa Entertainment and Sports Networks (free-to-air, cable and OTT). Managed a 30-person insights team and one of the largest research budgets in Mexico 
• Part of the 4-person programming turnaround team which achieved highest primetime ratings in four years for flagship channel to over 3M daily audience, in spite of competitors with record highs.
• Redesigned the lens through which Televisa analyzes its content -changed demographic and psychographic profiling, catalyzed changes in content design to better cater to women/kids/family co-viewing

Univision Communications Inc.

Total Duration15 yrs 1 mo

• Vice President, Audience Intelligence and Network Brand Strategy

  Oct 2016 – Jun 2017

  Miami, Florida

  Lead for the team providing key insights and qualitative research for programming, content, and promotions across Univision’s main networks - Univision, UniMas, Galavision, as well as Univision Puerto Rico, and for social media programming on UniMas and Galavision. Goal was to key actionable intelligence to help drive ratings, better understand audience needs, steward the network brands, destabilize competition, and capture white space audience.see less

   

• Vice President, Programming – Galavisión & Cable Networks

  Dates Employed Apr 2014 – Oct 2016

  Miami, Florida

  Head of programming for Galavision linear and Galavision Social Media as well as oversight of Univision Cable Nets (Ritmoson, Telehit, Bandamax, De Pelicula, De Pelicula Clasico, Univision TLNovelas, and Foro TV). Starting in Feb 2016, also responsible for Social Media for Unimas as well as oversight of Univision Puerto Rico programming.

   

• Vice President, Content Integration

  May 2011 – Mar 2014

  Miami, Florida

  2 years as programming Lead for Brand Integration/Branded Entertainment for Univision Network, Unimas Network, and Univision Studios. For third year, added Digital Branded Entertainment - Development of Digital Integration Branded solutions for entertainment franchises.

   

• Director, Programming Integration

  Apr 2010 – May 2011

  Miami, Florida

  Programming Lead for Brand Integration for Univision Network and Univision Studios. (Eva Luna, Mira Quien Baila, El Gran Show, Arrasa Con Todo, Relaunch of Despierta America)

   

• Co-Project Lead, Univision Anti-Piracy Initiative

  Feb 2010 – Jan 2011

  Miami, Florida

  Co-Led Univision's Anti-Piracy Efforts

   

• Project Lead, Interactive TV (iTV) apps

  Jul 2009 – Jul 2010

  Miami, Florida

  Programming lead for launch of interactive World Cup TV apps with Affiliate partners Uverse and FIOS

   

• Director, Special Projects - Programming & Univision On Demand

  Feb 2008 – May 2010

  Miami, Florida

  - Project Lead - Designed, launched, and ran Univision On Demand.
  - Programming Liaison to Network Sales for product integration in the Univision Network (Viva El Sueño, Relaunch of Sabado Gigante).
  - Programming Administration liaison to Televisa and Venevision - management of show contracts (5 months)see less

   

• National Sales Manager

  Apr 2006 – Jan 2008

  Austin, Texas

  National Sales Manager for the Austin Texas Univision Station.

   

• Account Executive

  Apr 2004 – Mar 2006

  Local Ad Sales Account Executive at the Univision flagship KMEX-34 in Los Angeles.

   

• Executive Associate

  Jun 2002 – Apr 2004

  Los Angeles, CA

  Management Program created by the office of the CEO and reporting to the President of the Television Group - Operational Rotations (News, Community Affairs, Marketing, Sales, Research)